Guides to AI search visibility
Practical, no-fluff guides on getting your business found and cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews.
How to show up in ChatGPT and AI search
A practical, step-by-step guide to getting your business found and cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews — what AI engines look for, and how to fix the gaps.
Read the guide →What is llms.txt, and how do you write one?
llms.txt is an emerging standard that hands AI a clean, curated map of your most important content. Here's what it is, why it helps your AI visibility, and how to create one.
Read the guide →Every AI crawler that matters — and what each one does
A reference list of the AI crawlers that decide whether you appear in ChatGPT, Perplexity, Claude, Gemini, and more — which fetch live answers, which train models, and how to allow them.
Read the guide →7 reasons your site is invisible to ChatGPT
Most sites fail AI search for one of a handful of root causes. Here are the seven most common reasons ChatGPT, Perplexity, and Gemini ignore your site — and what to fix first.
Read the guide →How to add FAQ schema markup — with copy-paste examples
FAQ schema (FAQPage JSON-LD) is the single highest-leverage structured data for AI search visibility, yet fewer than 1 in 20 sites use it. Here's exactly how to add it.
Read the guide →Generative Engine Optimization (GEO) explained
GEO is the practice of making your brand visible and citable in AI-generated answers. Here's how it works, how it differs from traditional SEO, and where to start.
Read the guide →robots.txt templates for AI crawlers
The AI crawlers that decide whether you appear in ChatGPT, Perplexity, and Gemini are controlled by robots.txt. Here are ready-to-use templates for every common use case.
Read the guide →How Perplexity picks its sources — and how to get cited
Perplexity shows 5–8 cited sources per answer, and users see exactly who's credited. Here's how Perplexity selects those sources, what signals it weighs, and the fastest way to appear in them.
Read the guide →Schema markup for local businesses — what to add and why
LocalBusiness schema is the single most effective structured-data fix for a local business's AI visibility. Here's a complete, copy-paste JSON-LD template and exactly which fields AI engines rely on.
Read the guide →Google AI Overviews vs classic SEO — what actually changed
AI Overviews sit above the blue links and answer the query before anyone scrolls. Here's how Google generates them, why ranking #1 no longer guarantees the click, and what to optimize for now.
Read the guide →AI search for ecommerce — getting products cited by ChatGPT and Perplexity
When a shopper asks ChatGPT or Perplexity 'what's the best X under $Y,' the engine recommends specific products. Here's how to make your Shopify or ecommerce product pages the ones it cites.
Read the guide →AI search for SaaS — getting recommended in ChatGPT, Perplexity, and comparison answers
Buyers now ask AI engines 'what's the best tool for X' and 'is A or B better for my team.' Here's how SaaS companies win the recommendation, the comparison query, and the integration long tail.
Read the guide →How to write content that AI quotes
AI engines lift self-contained sentences out of your page and paste them into an answer. Here's how to structure and write content so yours is the passage ChatGPT, Perplexity, and AI Overviews choose to quote.
Read the guide →ChatGPT shopping — how to get your products recommended
ChatGPT now surfaces product recommendations with images, prices, and links inside the chat. Here's how that shopping surface sources products, what Product and Offer schema it relies on, and how to make yours the ones it recommends.
Read the guide →How to measure AI search traffic
Visitors arriving from ChatGPT, Perplexity, and Gemini show up in analytics — if you know where to look. Here's how to identify AI referrals, why attribution is genuinely hard, which signals to watch, and how to separate bots from humans.
Read the guide →